1. Hook (10%)

Goal: Grab attention right away. The hook can sometimes double as the problem.

• Speak directly to the viewer – using “you” works best.
• Use curiosity, surprise, or a relatable issue to stop the scroll.
  Examples:
• “Here’s why your videos aren’t getting views…”
• “Most homebuyers make this mistake – don’t do it.”
• “Stop scrolling if you’re tired of paying rent.”
  
  

2. Problem / Context (20%)

Goal: Show your audience you understand their situation. This sets up the “value” section that follows.

• Keep it short, clear, and relatable.
  Examples:
• “Mortgage rates feel too high? Here’s how buyers are still saving money.”
• “Struggling to grow your brand online because you’re not sure what to post?”
  
  

3. Value / Solution (60%)

Purpose: Deliver the main takeaway – teach, share, or show something useful.

• Focus on one key point per video.
• Use tips, quick stories, or examples that add value fast.
  Examples:
• “Here’s a trick: ask your agent for seller credits to buy down your rate.”
• “Use the 3-second hook rule – your viewer should know why they’re watching almost instantly.”
  
  

4. Call to Action (10%)

Purpose: Tell them exactly what to do next. Keep it simple and conversational.
Examples:

• “Follow for more tips on buying your first home.”
• “Comment ‘INFO’ if you’d like the full guide.”